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Running your Business While Changing your Business

Antonio Nieto-Rodriguez

  • Antonio Nieto-Rodriguez, professor and bestselling author of the book on strategy execution The Focused Organization . Antonio has been featured in several magazines, including PM Network, Strategy Business Review and The Economist
  • In 2013, Antonio was elected as a member of the Board of Directors of the Project Management Institute (PMI), currently he is the Vice- Chair of the Board
  • Antonio is a professor for the #1 executive education school in the world, Duke Corporate Education and regulatory lectures at leading business schools such as IE School, Solvay and Vlerick
  • He has delivered executive programs to leaders of more than 30 multinationals on how to improve their strategy execution and project management capabilities

Excellence in Execution: The uncommon practices of successful organisations

Robin Speculand

  • Robin Speculand is a pioneer and global specialist in strategy implementation
  • He is currently an adjunct Professor at Singapore Management School
  • Robin has published two international bestsellers on the subject, Beyond Strategy–The Leader's Role in Successful Implementation and Bricks to Bridges–Make Your Strategy Come Alive
  • His work has been featured widely in the media, including BBC Global, Gulf Connoisseur, CNBC, Channel News Asia, Oman Observer, The Sunday Telegraph and The Financial Times

Regional strategy implementation leaders


Senior manager - Strategic Planning


Director of Performance Development
Jeddah Municipality


General Manager corporate Planning & Strategy management


Manager, Strategy Office management
Human Resources Development Fund


VP & Head of Strategy
Bank Al Jazira


Adviser – Strategic Management
SAMA - Saudi Arabian Monetary Agency

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Strategy Leaders Series

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Strategy Execution & Performance Forum UAE

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Strategy Execution & Performance Forum Qatar

Strategy Execution & Performance Forum Qatar - Strategic Execution Conference | Corporate Strategy Execution Forum | Balanced Scorecard Conference | Strategy Leaders Forum | Strategy Performance Management Conference | Strategy Performance Management & Measurement Conference

Saudi Arabia is on an exciting journey of economic and social development. Saudi Arabia’s Vision 2030 is an inspiring commitment to progress. The strategic objectives to come from this bold vision, and crucially, the methods for monitoring their fulfilment, will transform Saudi.

As ever with strategic objectives, the biggest challenge for organisations is the implementation. This event is designed to equip entities in Saudi Arabia with the tools and techniques to effectively manage their strategic objectives in a way that is fully aligned with the goals of Saudi Arabia’s Vision 2030.

Strategy Execution & Transformation is a new forum that builds on Informa’s solid track record of delivering world-class strategy management conferences and training in the Kingdom for the past 12 years.


Understand how to successfully convert strategic objectives into initiatives to align with Saudi Arabia Arabia’s Vision 2030
Examine the latest techniques for cascading your strategic objectives across your organisation
Explore how other entities have nurtured a performance based culture with effective KPIs and communications strategies
Hear international experts discuss ways to prioritise strategic initiatives to maintain focus and achieve maximum impact
Discover tools and technologies to coordinate and automate your strategy reporting and governance process


Vice Presidents, Directors, Senior Managers, Heads of Department, Managers, Specialists, Executives of:

Join us and your peers to discuss effective strategy execution techniques and learn how other entities are looking to achieve the dual goals of delivering world-class services for citizens and business, while maximising resources.